THE DAI ‘HISTORICAL’ SERIES

DAI is an asset-backed cryptocurrency, and the first stablecoin on the Ethereum blockchain. Its sophisticated mechanism allows for a guarantee of stability through multiple asset backing. It can be used for hedging, payments, lending, and allows investors a 1-1 US Dollar safe haven without exiting the crypto market.

This series extrapolates the psychology of cash’s major touchstone – the design of the US Dollar, and extends it into the crypto space. The series uses authentic banknote design and historical US figures to apply gravitas to DAI’s innovation. Whilst this series is denominated in DAI, it isn’t intended to be an extension of DAI’s existing brand. It acknowledges DAI in the design’s text, and with DAI’s logo in red, but that is the extent of the DAI brand on this design. Instead, the series is 1) a design and brand challenge, to give an existing Stablecoin a new and distinct persona, and 2) an inquiry into the mythology of DAI’s 1-1 basis: the United Sates Dollar. 

What will become a family of five designs, each symbolizes a moment in the US Dollar’s brand:

50 DAI – Freedom

100 DAI – Industry

200 DAI – Mythology

500 DAI – Consumerism

1000 DAI – Finance/Mercantilism

This series will feature prominent figures from history, all of whom were integral to the Unites States Dollar’s brand – it’s logo, and psychological meaning. This is a perfect way of marrying the mostly faceless brand of stablecoin cryptocurrency, with the rich power of the world’s reserve. It is a celebration of the innovation of a stable crypto dollar, as the ultimate iteration of the the Dollar’s global function.